For brands & clubs

Controlled Stock Liquidation for Football Merchandise

Reveal Kits provides a brand-safe, discreet and commercially reliable route for managing surplus football inventory. Your products never enter open retail shelves or discount outlets — they are distributed exclusively through our sealed mystery-product ecosystem.

The result: excess stock cleared quickly and responsibly, without undermining price architecture, retail partners or brand equity.

The portal lets partners submit stock in minutes — styles, size breakdowns and requested pricing — with accept/decline decisions tracked inside your account.

Category

Licensed football shirts & merchandise

Channel

Mystery-product distribution only (no open retail)

Focus

Brand protection, controlled territories & clean exits

A trusted partner for surplus football stock

Excess inventory is a natural part of the football cycle — previous seasons, cancelled orders, overbuys and campaign-specific ranges. Reveal Kits provides a clean, confidential route for this stock.

We partner with:

  • Clubs – surplus retail lines, past seasons and sensitive SKUs that cannot re-enter standard retail.
  • Manufacturers & licensees – cancelled orders, overproduction and returned product.
  • Distributors – aged inventory, mixed cartons and warehouse clean-ups.

What Reveal Kits provides

A structured, brand-safe liquidation channel with:

  1. 1. Confidential stock assessment – review of styles, volumes, conditions and sensitivities.
  2. 2. Clear commercial structure – outright purchase, revenue share or hybrid models.
  3. 3. Controlled liquidation – stock enters our mystery channels only, never open retail or discount sites.
  4. 4. Fast, predictable volume absorption – driven by ongoing demand in our mystery ecosystem.

Why brands and clubs choose Reveal Kits

Our model is designed for organisations that need stock off the balance sheet, but cannot afford brand or pricing damage.

Zero open retail exposure

Stock never appears on public storefronts, discount sites, marketplaces or searchable catalogues.

Strict brand & territory control

You define territory, channel and price protections. We operate strictly within those boundaries.

High-volume capability

We can absorb large, multi-SKU ranges quickly through structured product drops and campaigns.

Fast, clear decision-making

We know warehouse space and working capital are finite. Expect prompt, straightforward proposals.

Category expertise

Our team is focused on football – we understand kit cycles, sponsor sensitivities and supporter behaviour.

Clean exits for sensitive SKUs

Ideal for items linked to player moves, sponsor changes or one-off events that cannot re-enter retail.

Types of stock we support

We routinely handle:

  • End-of-season kits and training wear
  • Overbuys and cancelled orders from retail partners
  • Campaign and tournament merchandise (cup runs, special editions, one-off events)
  • Returned or outlet-grade product suitable for controlled distribution
  • Mixed cartons and bulk warehouse clear-downs

We do not handle counterfeit or unlicensed goods.

Controlled & scalable infrastructure

Our operation is built to move football stock at scale while maintaining control:

  • Multi-territory warehousing for intake, verification and processing
  • Digital inventory tracking tailored to football apparel and accessories
  • High-volume throughput via structured mystery-product drops and campaigns

A clean, simple process

1

Initial conversation

You share a high-level view: categories, volumes, condition and any restrictions.

2

Confidential assessment

We review your stock with full sensitivity to brand, partners and pricing architecture.

3

Structured proposal

You receive a clear commercial structure with timelines and channel controls.

4

Intake & verification

Stock is received, verified and prepared for controlled distribution.

5

Controlled distribution

Products enter agreed mystery channels only – never open retail or discount outlets.

6

Settlement & close-out

For revenue share, transparent settlement; for outright purchase, a clean exit once stock is uplifted.

Why mystery distribution is different

Traditional clearance routes create visibility and pricing risks. Reveal Kits is designed specifically for organisations that cannot accept that exposure.

Aspect
Traditional outlet / discount
Reveal Kits mystery distribution
Brand dilution risk
High – visible in discount environments
Minimal – no SKU-level visibility
RRP undercutting
Common and often aggressive
Protected under agreed floors
Visibility to partners
Publicly visible
Invisible to retail partners
Territory conflicts
Difficult to police in practice
Fully controlled by agreed restrictions
Suitability for sensitive SKUs
High risk (players, sponsors, campaigns)
Ideal – controlled and non-searchable

Ready to discuss a stock opportunity?

Share a brief overview of your available stock, any sensitivities and your preferred approach. We'll come back with a structured, brand-safe proposal.

Next step

Email stock@revealkits.com with:

  • • Approximate volumes and categories
  • • Condition (new, returns, mixed)
  • • Any territory or channel restrictions

If you prefer, you can also reach us via the contact form on our site and we'll arrange a call.

Reveal Kits operates mystery-product distribution channels designed to help brands and clubs liquidate stock discreetly, responsibly and in full alignment with existing retail strategies.